Horwich florist Flowersmiths has been accepted into the exclusive Good Florist Guide, the gold standard of floristry and the only merit-based guide to the finest florists in the UK and Republic of Ireland. Acknowledged as the ‘little black book’ of the very best British and Irish florists Flowersmiths were awarded the prestigious accolade.
To be part of GFG, each florist undergoes a rigorous evaluation process before being approved. Flowersmiths, on Lee Lane, submitted a detailed description of their floristry business, including range available and services offered as well as images of their business premises, their design work, their team and even the delivery vehicle!
It was then vetted by a panel of industry experts to ensure it met the strict criteria of not just offering gorgeous designs, but also the best service and value for bespoke floristry and flowers.
Flowersmiths owner Maxine Smith said: “We are delighted to be accepted into the Good Florist Guide.
"The Flowersmiths team are passionate about flowers, design, quality and the service we give to each of our customers so it is wonderful to have this recognised by the industry.”
Maxine continued: “What’s special about our business is that we focus on excellent customer service and quality products.
"Alongside our beautiful flowers we also stock a wide range of indoor and outdoor plants, and a beautiful selection of giftware.”
Caroline Marshall-Foster, Editor of floristry’s industry bible The Florist magazine, and Executive Director of Good Florist Guide set it up as a way to ensure customers always receive top quality floristry from businesses that value excellent customer service.
Caroline said: “You can buy flowers virtually anywhere these days. But nothing really beats the experience of receiving fabulous flowers from a truly bespoke florist and without it costing an arm or a leg. The Good Florist Guide is my way of sharing all that is good about floristry.
"It allows consumers to know that the florist they use is able and willing to go the extra mile and make all their purchases, big or small, truly special.”